MCall Margo

Margo Solo Studio

Retire the paper calendar.
Keep every trip.

Margo Solo Studio is built for one-car black-car operators who need the whole front desk — website, booking, and receptionist — in one bundle. A real booking site with your photos, Margo answering when you can't, an enhanced calendar that replaces the paper one, and a trip text to you on every call. $199 setup + $249/mo. Live in a week. No tech skills required.

Owner-operator standing beside his black executive sedan at dusk

Hear Margo Solo Studio now

Call (774) 485-5805

Margo answers. Press 1 for livery. Tell her you're a solo operator. She'll take your info and Steve will call you back the same day.

Call (774) 485-5805

If any of this sounds familiar

You're losing trips.
You just can't see it.

You're driving

Airport run at 5am. The phone rings. It's another airport run for Thursday — and it goes to voicemail. By the time you call back, they booked someone else.

You're asleep

Wedding party at 11pm wants a car for Saturday. Your voicemail says 'leave a message.' They don't. They call the next name on Google.

Your calendar is paper

You wrote 'Logan 4pm Tues' on a napkin. Was that this Tuesday or next? What was the pickup address? What was the customer's name again?

Your website is a business card

It hasn't been touched since 2019. There's no 'book now' button. There's no rates page. Google can't find you for 'black car near me.'

What Margo does for you

One receptionist.
Never sleeps. Never quits.

Answers when you can't

You forward your line to Margo when you're driving, sleeping, or just don't want to pick up. She sounds like a real receptionist — not a robot.

Asks the 5 questions you'd ask

Pickup date and time. Pickup address. Where to. How many passengers. Name and callback number. That's it. Same conversation you'd have.

Quotes from your rate sheet

We set up your common runs once — 'Logan $95, Manchester $75, hourly $85.' Anything outside that? Margo says 'let me have Dave call you right back with a quote.'

Texts you the trip. Immediately.

Every call ends with an SMS and email to you: who called, when they need a car, where, and the quote Margo gave. Tap Confirm and the customer gets a booking text.

Replaces the paper calendar

One screen on your phone. Today. Tomorrow. This week. Every trip Margo booked is there, with the customer's number one tap away.

Takes deposits (if you want)

For weddings, proms, and long charters, tap 'Need deposit' — customer gets a Stripe link. Trip auto-confirms the second they pay. You never touch a card.

Bundled in

A real website.
Not the one from 2019.

Every Margo Solo plan includes a proper booking website — the same engine that powers our Lowell Executive Car pilot. You send us the photos, we build the site. Live in a week.

  • Clean 5-page site: home, fleet, rates, book now, contact
  • Real photos of your car(s) — you send us the phone pics, we make them look pro
  • 'Book now' button that opens Margo's quote widget
  • Rates page that matches what Margo quotes on the phone
  • Google Business Profile cleanup so 'black car near [your town]' finds you
  • Free custom domain or use your existing one

Pricing

One tier.
Everything you need.

Margo Solo Studio — Founders

$249/mo

$299

$199 one-time setup • Founders save $50/mo for life

  • 24/7 Margo answering your line
  • Rate sheet quoting on every call
  • SMS + email trip alerts to you
  • Booking website with your photos
  • Enhanced calendar & booking (replaces paper)
  • Google Business Profile cleanup
  • Stripe deposit links (optional)
  • 200 talk minutes • $0.28/min overage
  • One-week white-glove setup

Only 25 founder seats. After they're gone, price returns to $299/mo. Your $249 locks for life as long as you stay a customer.

Studio isn't for you if…

  • You have 5+ cars and a dispatcher — you want Margo Livery Growth instead
  • You already run LimoExpress and love it — Growth tier syncs to it
  • You want a driver app, GPS tracking, or corporate billing — that's Managed
  • You're building an affiliate network — that's not us, that's LimoExpress

Just want the phone answered?

Margo Solo is the answering-service-only tier — Margo on your line, no website, no booking engine. $79/mo. Ask Steve on your callback.

See the full Livery tiers →

Stop losing trips to voicemail.

Call (774) 485-5805 and press 1. Tell Margo you're a solo operator. Steve will call you back the same day, walk you through setup, and have you live in a week — no card, no contract.

Call (774) 485-5805See all Livery tiers